“I would like to thank Northlink for giving me and my staff this opportunity. As an additional benefit the staff and students from the other campuses will have the luxury of having their purchases delivered to their respective campuses. The college is privileged to have its own clothing production factory at Protea Campus which will manufacture most of the garments. These funds will be ploughed back into the college and will be used for bursaries or any other facet that need to be funded. Although the store will be run by a private entity, Northlink will be a beneficiary of the financial return. As a result it will continue to strengthen the organisation’s corporate identity. Through branded items the college’s Alumni could also have a platform that reflects their association with Northlink.
The objective is for students to wear these clothes and use the promotional items showing their loyalty and pride at being associated with Northlink. By selling products that are more modern and trendy, students and staff will be more inclined to purchase items from the store. He expressed his concern about students that could not be identified or associated with the college as they were not wearing or using anything that promoted the Northlink brand. The store is located on the premises of the college’s Protea Campus.Īt the store opening Mr Leon Beech said, “The reason for opening the store is to have a centralised point, where staff and students can buy Northlink promotional items that are of a good quality, but yet offered at the best possible prices.’’ It will be operating under the supervision of Ragmah Jappie of a company called DressCo.
This store holds promotional apparel and accessories for both staff and students. The college is the first in the South African FET College sector to make such a big move. In February 2013 Northlink College opened a Lifestyle Clothing Store. Mr Leon Beech (CEO of Northlink College) handing over the keys to Ragmah Jappie (DressCo) at the official store opening.
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